Our Story

ToningDrum — Performance. Creativity. Talent in Motion.

Evolving from Percussion to a Full-Spectrum Performance & Creative Talent Platform

Founded in 2003 following a spark of inspiration at the Edinburgh Music Festival, ToningDrum began as a percussion-focused performance company. Over the past two decades it has evolved into something larger — a hub for live performance, acting talent, creative production, music-based education, and cross-cultural entertainment development.

Today, ToningDrum sits at the intersection of music, stage craft and screen performance, connecting performers with opportunities across China and internationally.

Our Origin Beat

Rhythm was our beginning.

Tony Webb and Ningning established ToningDrum after witnessing an electrifying West African percussion performance — an experience that led to the creation of a percussion brand built on energy, culture and collaboration. The name TONING — combining Tony + Ning — became synonymous with movement, harmony and innovation.

The now-iconic logo, designed personally after rejecting multiple agency prototypes, became our mark of identity. It represented not just drums — but performance quality.

Performance to Stage — Stage to Screen

A Company Built Through Live Experience

During the 2000s, ToningDrum grew from a creative idea into a nationally recognised performance group. We delivered large-scale shows for:

• Major exhibitions and corporate events
• National cultural celebrations
• The Great Hall of the People, Beijing
• Broadcast events for Chinese New Year
• 2008 Olympic-related performances

These high-impact productions shaped ToningDrum’s direction: precision performance, visual storytelling, audience connection, and professional talent development.

Skills originally developed for drum-based stage work have expanded into acting, screen performance and entertainment production.

Partnerships, Expansion & Global Influence

In 2012, ToningDrum established a landmark partnership with Latin Percussion LP USA, co-creating dual-branded products and elevating Latin percussion education in China. Workshops, curriculum development and cultural exchange programs followed — opening doors to new creative mediums and international collaboration.

This global foundation now supports our newest expansion:
connecting acting talent, musicians, educators and creative professionals with production opportunities worldwide.

Innovation During Change

When the pandemic disrupted live performance, ToningDrum didn’t stop — it transformed.

We developed an online creative talent platform supporting educators, performers, actors and freelancers. This system simplifies booking, onboarding, recruitment and creative collaboration for schools, studios, and production companies.

What began as drums is now a multi-disciplinary performance ecosystem.

What ToningDrum is Today

A Company Built for the Now — and the Next Stage

📌 Performance & entertainment development
📌 Acting and screen-talent support
📌 Global creative networking and booking
📌 Music, rhythm and movement-based education
📌 Team-building experiences and corporate shows
📌 Percussion manufacturing & distributor partnerships
📌 Talent platform connecting artists with opportunities
📌 Cross-culture creative exchange China ↔ Global

Distributors, Partners & Production Collaborators Welcome

ToningDrum is currently expanding global reach and seeking:

🔹 Performance partners
🔹 Acting/production collaborators
🔹 Schools & outreach programs
🔹 International drum distributors
🔹 Creative agencies + culture partners

The Future of ToningDrum

From a spark of rhythm to a full creative platform, ToningDrum continues to evolve — expanding from percussion to performance, from live stage to screen, and from local impact to global connection.