TONY WEBB
Founder
Born in the United Kingdom. Arrived in China in April 2000.
With more than 26 years of experience in China, Tony Webb has built businesses, developed products, produced creative projects and established long-term relationships across China.
His experience spans business development, sourcing, manufacturing, production, logistics, music and education — giving ToningDrum a practical understanding of how international projects work on the ground in China.
ABOUT TONINGDRUM
Building in China Since 2000
In 2003, Tony founded Toning Drum Circle Ltd., developing the ToningDrum brand and its international product business, including sourcing and working directly with manufacturers in China.
In 2007, he founded Toning (Beijing) Culture Development Co., Ltd., establishing ToningDrum's presence in Beijing.
The company continues under the management of Tony's business partner, while Tony has stepped back from day-to-day operations in China. Over more than two decades, Tony built a trusted network of people, suppliers, manufacturers, creative professionals and local partners across China.
From Percussion to a Broader China Platform
Percussion remains an important part of ToningDrum's history.
Tony designed and developed ToningDrum percussion products specifically for the Chinese market and established the ToningDrum Interactive performance group, which travelled throughout China and appeared on television, in theatres and at the 2008 Beijing Olympics.
He has also worked with internationally recognised percussion artists, Chinese conservatories and training centres, and partnered with LP — Latin Percussion on dual-branded products.
Tony authored 10 Steps to African Percussion and 10 Steps to Latin Percussion, developed for percussion education in China and used within the China National Music Curriculum.
In 2018, Tony founded Charlie Global (Beijing) Education Technology Co., Ltd., developing early-learning music programmes for the global market. Authored children's books "Charlie's Musical Adventures" (2018)
Experience That Goes Beyond One Industry
Today, the experience built through more than two decades in China extends well beyond music.
ToningDrum works across:
Business Solutions & Sourcing
Connecting international buyers with Chinese manufacturers and supporting sourcing, production and quality control.
Film, Commercials & Video Production
Local production support, crew, locations, permits and logistics.
Tony has also spent the past two years working professionally as an actor in China, appearing in film, television and commercial productions. This first-hand experience adds another perspective to ToningDrum's film and production work — both in front of and behind the camera.
Audio Equipment Rental
Professional equipment for productions, events and studios.
China Logistics & On-Ground Support
Coordination, translation, transportation and practical assistance in China.
Percussion Instruments & Education
Continuing the ToningDrum tradition of developing sustainable, high-quality percussion products and educational programmes.
International by Background. Local by Experience.
More than two decades working in China has created something that cannot be built overnight — knowledge, relationships and practical experience on the ground.
It means understanding how China works, who to work with, how to navigate local requirements and how to turn an idea into something practical.
China knowledge. International perspective.
One experienced partner. Multiple China solutions.
Looking Ahead
ToningDrum continues to build on its experience and relationships in China, supporting international businesses, creative projects and organisations with practical, reliable local expertise.
In 2026, Tony also founded Gigway Travel, a separate business focused on bespoke private travel in China.
Let's Connect
If you are looking to work with China, develop a project or explore a business opportunity, we'd be pleased to hear from you.
THE TONINGDRUM STORY
Discover how ToningDrum evolved from percussion to a broader China-based creative and business platform.